Doyald Young Lecture

(a still of one of Doyald's fonts, "Home Run" (unreleased))

Went to see Doyald Young's Aiga talk on Tuesday night. He's a charming old school designer and letterer whose expertise is designing custom logotypes. His voice reminded me of Bob Barker's. He had lots of interesting stories to tell from his 50 years in the business, and everyone who attended received a beautifully printed copy of his "The Art of the Letter" - which includes something like 15 spot colors, 3 foils, embossing, debossing, quality paper, the works! It's a primer on lettering, and features some of his work. He was also selling two gorgeous self published books, but I didn't have enough cash for them. He's done work for a wide range of clients, from Shu Uemura to the Academy Awards and the Art Director's Guild. But, amusingly, he admitted after an audience question, he doesn't have his own logo. This says a lot about how difficult it can be to design for yourself.


Doyald Young Profile

Logotypes & Letterforms, Fonts & Logos Books