I picked up this book last night at Green Apple Books - for $8! I guess having obscure interests can pay off at times. I've just skimmed it, but it looks great - a detailed analysis of the evolving design of signage on Route 66 (Chicago->L.A.) We start off with rather simple displays, move into the neon era, the space age and associated Jetson stylings, and end on a more utilitarian note. Lots of pix and analysis of type, color and symbols. A descendant of Venturi's "Learning from Las Vegas" Highly recommended!
American Signs: Form and Meaning on Route 66
by Lisa Mahar
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Green Apple Books ROCKS! Thank you for taking me there last year. Ethan loves the books I picked up in their kids section.
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